Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase from pureaven.com (the "Site").
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect Device Information using the following technologies:
- Cookies — data files placed on your device, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- Log files — track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels — electronic files used to record how you browse the Site.
When you make or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including card numbers), email address, and phone number. We refer to this as "Order Information."
Together, Device Information and Order Information are referred to as "Personal Information" in this policy.
How We Use Your Personal Information
We use Order Information to fulfil orders placed through the Site (processing payment, arranging shipping, and providing invoices/order confirmations). We also use this information to:
- Communicate with you
- Screen orders for potential risk or fraud
- Where in line with your preferences, share information or offers about our products
We use Device Information to help screen for risk and fraud, and more generally to improve and optimise the Site — for example, by generating analytics on how customers browse and interact with it, and by assessing the performance of our marketing.
Sharing Your Personal Information
We share your Personal Information with select third parties who help us operate the Site. For example, we may use platforms like Shopify to power our store, and Google Analytics to understand how customers use the Site. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws, respond to a subpoena, search warrant, or other lawful request, or to protect our rights.
Behavioural Advertising
We may use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. You can opt out of targeted advertising via:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Digital Advertising Alliance: http://optout.aboutads.info/
Do Not Track
We do not currently alter our data collection and use practices when we detect a "Do Not Track" signal from your browser.
Your Rights
If you are a resident of the European Economic Area, you have the right to access the personal information we hold about you, and to request that it be corrected, updated, or deleted. To exercise this right, please contact us using the details below. Note that your information may be transferred and stored outside your home country, including in India.
Data Retention
When you place an order, we retain your Order Information for our records unless and until you ask us to delete it.
Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.
Contact Us
For questions about our privacy practices, or to make a complaint, please contact us at:
📧 support@pureaven.com
PureAven